How to Track QR Code Scans and Measure ROI

QR codes without analytics are like running ads without tracking—you're flying blind. Here's how to measure what matters and optimize your QR code campaigns.

Key Metrics to Track

• **Total Scans**
• The most basic metric. How many times was your QR code scanned? This gives you a top-level view of engagement.

• **Unique Scans**
• How many different devices scanned your code? This helps you understand reach vs. repeat engagement.

• **Scan Location**
• Where are people scanning from? Country, city, and region data helps you understand your audience geography.

• **Device Information**
• iOS vs. Android, device models, and browsers. Useful for optimizing your landing page experience.

• **Time Patterns**
• When are people scanning? Day of week and time of day patterns can inform your campaign timing.

Setting Up Tracking

• With Quality QR's dynamic QR codes, tracking is automatic. Every scan captures:
• Timestamp
• Approximate location (city/country)
• Device type
• Operating system
• Browser

Calculating ROI

To measure ROI, you need to connect QR scans to business outcomes:

• **Formula:**
• ROI = (Revenue from QR conversions - QR campaign costs) / QR campaign costs × 100

• **Tracking Conversions:**
• 1. Use unique landing pages for QR traffic
• 2. Add UTM parameters to your URLs
• 3. Set up goal tracking in Google Analytics
• 4. Use unique promo codes for QR campaigns

Optimization Strategies

• **A/B Testing**
• Test different:
• QR code placements
• Call-to-action text
• Landing page designs
• Offers and incentives

• **Location-Based Optimization**
• If certain locations perform better, focus your QR placement there. Consider location-specific offers.

• **Timing Optimization**
• If scans peak at certain times, consider time-sensitive offers that coincide with high-engagement periods.

Start tracking your QR codes today with Quality QR's built-in analytics dashboard.